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You Are What You Endorse–Google Shared Endorsements
Remember that old saying that “when the product is FREE, the product is YOU”? Well Google are putting their advertiser’s money where your mouth is – with shared endorsements now being incorporated into...
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Time to Bring Down the Search and Social Silos
When I first joined the ADMA expert group for social media, there was a separate expert group for search. But as we met and discussions flowed, it seemed obvious that the two should merge. After all,...
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